By Door County Pulse, Peninsula Pulse — August 21st, 2025

Janette Crancich.

Third Avenue PlayWorks (TAP) announced the appointment of two new additions to the team during July. 

Janette Crancich has stepped into the role of general manager, and Lisa K. Adams is the new marketing and events manager. Both appointments are expanded positions within the organization.

“The marketing and events manager will lead efforts to deepen our connection with local and visiting audiences through innovative programming and storytelling, and the general manager will oversee the day-to-day operations and support the infrastructure necessary to sustain a thriving, forward-thinking organization,” TAP Board president Amy Biersteker said.

General Manager Crancich holds a BFA (Bachelor of Fine Arts degree) in Stage Management from Stephen F. Austin State University. Before arriving in Sturgeon Bay, Crancich worked at Paramount Theatre in Aurora, Illinois, and various theaters in Chicago.

Marketing and events manager Adams brings a lifetime of experience to the role, having been raised in a theatre family. She also has over 20 years of marketing experience under her belt, having worked in radio, then hospitality. 

For more information about TAP or to purchase tickets, visit thirdavenueplayworks.org or call 920.743.1760.