Created by Door County entrepreneurs Nic and Christiana Trapani, Luba was born from a simple question: Why is it so hard to find a delicious, sophisticated non-alcoholic cocktail made with real ingredients? After searching store shelves and coming up empty, they decided to create one themselves. The result is a line of ready-to-drink, zero-proof cocktails that prove you don’t need alcohol to enjoy a beautifully crafted beverage.

Inspired by Family

The name “Luba” isn’t just catchy—it’s deeply personal. The brand is named after Grandma Luba, whose vibrant spirit, honesty, resilience, and love of bringing people together inspired the company from the very beginning. Just like its namesake, Luba encourages people to celebrate life’s moments, big and small, while staying true to themselves.

Real Ingredients. Real Flavor.

Luba’s philosophy is refreshingly simple: clean ingredients, bold flavor, and no compromises. Their award-winning mocktails are crafted with real juice and all-natural ingredients, without artificial flavors, colors, or additives. Whether you’re choosing not to drink alcohol, serving guests with different preferences, or simply looking for something refreshing, Luba offers an elevated alternative that doesn’t sacrifice taste.

Their current lineup includes:

• Grapefruit Paloma
• Lime Margarita
• Cranberry Cosmopolitan
• Kyiv Mule

Growing from Door County to Beyond

Although proudly rooted in Door County, Luba’s reputation is quickly spreading. Since launching, the company has earned multiple national and international awards for both taste and quality, and its beverages are now available in retailers throughout Wisconsin—including Whole Foods locations across the state.

Sipping for a Better Future

Luba’s commitment extends beyond great beverages. Through its “Sips for Sustainability” initiative, the company donates one percent of every purchase to environmental causes that support a cleaner, greener future. It’s another example of how local businesses can make a positive impact both in our community and beyond.

Cheers to Local Innovation

At Third Avenue PlayWorks, we believe strong communities are built by creative people who aren’t afraid to try something new. Luba embodies that same entrepreneurial spirit—transforming an idea into an award-winning business while remaining rooted in Door County values. Here’s to celebrating creativity, community, and the remarkable local businesses that make Door County such a special place. Cheers!