In a community like Sturgeon Bay, local radio remains one of the most powerful ways to stay connected to the people, events, and stories that shape our community. That’s exactly the role NEW Radio and the Door County Media Group have embraced throughout Door and Kewaunee Counties, telling stories that matter.

NEW Radio operates a collection of five locally-owned radio stations dedicated to serving Northeast Wisconsin with local news, sports, weather, entertainment, and community information.

96.7 WBDK – Adult Contemporary Music, 1960’s – 2000s

104.1 WRLU – Mainstream Country, 2000s – today

103.3 The PIRATE – Classic Rock, 1960s – 1980s

U-102.1 – Adult Top 40/CHR, 1995 – today

105.1 The GOAT – Adult Variety Hits, 1950s – today

Beyond radio broadcasting, Door County Media Group reaches audiences through DoorCountyDailyNews.com, an online news platform that covers local news, sports, events, and more. Additionally, NEW Radio Sports Network features local high school sports, covering everything from football and basketball to soccer and baseball.

Visitors to Door County will find everything they need with Where 2 Door County, which provides a directory of everything you need once you arrive in Door County from lodging and dining options to entertainment, retail, auto repair, and more.

What sets NEW Radio apart is its commitment to local voices. Whether broadcasting high school sports, covering community events, sharing local news stories, or helping businesses connect with audiences through both traditional media (broadcast) and “new” media (digital) advertising, the organization remains deeply rooted in the region it serves.

Under the leadership of owner and president Bryan Mazur, the organization has continued to focus on providing trusted local coverage while maintaining strong connections with the community.

At its heart, NEW Radio is about community connection. From sharing local news and weather updates to celebrating community achievements and supporting local organizations, the company serves as both an information source and a gathering place for the conversations that keep Door County connected. as local journalism and community media become increasingly important, organizations like NEW Radio continue to demonstrated the value of keeping local stories local.

Whether you’re tuning in during your morning commute, following local sports, catching up on community news, or discovering upcoming events, NEW Radio remains a familiar and trusted voice across Door County and beyond.